What is the single most important element in your direct mail?

Clients and prospects often ask me: “What is the single most important element when it comes to creating effective direct mail?”

They want to know: “Is it the list? The message? The offer? Response options? Sending mail First Class or standard?”

What do you think? Why?

I’ll publish the data I receive in a future post. Or, if you have a question feel free to ask.


It’s All About Copywriting Attracting Customers

About MarketingDoc 397 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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