I belong to many online discussion groups and communities serving small business in the B2B and B2C universe. I am also considered an expert in the use of direct mail as a communication tactic in a small business.
I recently was involved in a discussion that asked the question, “If you could offer three suggestions to someone starting a new business, what would they be?”
There were many different answers from a variety of businesses such as a CPA, consultants, coaches and many new business owners as well. As a small business owner myself, I can attest that all of the recommendations were about some of the same issues that I experienced when I started my first business in 1984. As a small business owner you wear many hats and need the right information for each hat!
Being impartial that notable marketing increases revenue and grows sales dollars, I recommended what I always say when I am asked a similar question.
1. I would add, from a marketing perspective, on day one start entering contacts of prospective customers and business relationships into a contact management system. Start using simple segmentation and build upon it as you learn more about customers, prospects, suppliers, and even the competition. Use a pre-determined frequency to stay in touch and each message is relevant to the reader.
2. Treat this list of contacts as an asset. As the business evolves, your marketing strategy can keep you on a path of growth, or any path you decide upon.
3. You cannot ever have enough information about your marketplace, but more importantly, the needs and wants of your customers.
Now, with the emergence of social media, that information you can collect with this system will guide you through many of the communications channels your customers use. It reminds me of building your own media communication app, by sending the right message to the right person at the right time.
To learn more about my own contact management program I call ProspectationSM, please visit the following web page or dial me up today at 800-251-3608.