What will your mailbox look like in the future?

Just over the Labor Day weekend, my neighbor and I discussed the possibility of combining our mail boxes on the same post to eliminate the need of grass trimming around one of the posts. Since both mail boxes are on his property (the USPS has a lot of say on where to put it), I could not care less.

I don’t need to bore you with all the facts, but the USPS (United States Postal Service) is running short of cash. They have 574,000 employees, second in the US to Walmart. I read somewhere that over 130,000, jobs may be lost if and when the USPS goes under the knife of reorganization.

This got me thinking. Will we need a mailbox in the future? Maybe we’ll have an option to pay for mail delivery, or if we prefer, pick up our mail at the post office. Just like Andy of Mayberry.

Whoa! Did I say pay for delivery? Is that truly a possibility? If building owners can charge thousands of dollars for a spot to park a car in a garage, why not?

According to the USPS, they deliver 660 million pieces of mail to 142 million delivery points daily. Imagine if you can, that each delivery point is a mailbox. What if they charge $50 per annum for each mailbox? If my math is correct, that’s a whopping $7.1 billion! Maybe Congress could even give themselves a raise with that extra trump.

If you decide to pick up your mail, maybe they can convert each Post Office to a 7/11, Starbucks, or even a McDonalds. Make it worthwhile when you pick up your mail. Maybe fly through the drive through!

There are 31,000 post offices. Maybe the USPS can earn more than the $7.1 billion by adding another reason to stop! Just think, use the drive through on occasion for lunch and pick up your mail at the same time.

Let me know what you think. My imagination may be way off base, but changes are coming.

MarketingDoc

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30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

1 Comment

  1. Great ideas. Postal Service would mess them up and complicate them to a point where you'd want to shoot yourself.

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