Is there real value in business relationships or is it overrated?

Depending on who you ask, there are thousands of responses to the question.

Like the sales person who spent months calling an account, stopping by un-announced, and eventually writing the best proposal ever, only to see the proposal come across his desk many weeks later as an RFP.

Then the customer service rep, checking in with a customer regarding when they can expect the next product order only to hear, “I thought you went out of business?”

Or my favorite, “I didn’t know you provided that service.”

There are many channels to use now to stay in touch. Your key as a marketer is to find the right combination of channels your customers prefer to use.

Once you determine the channels, you need to know what to say, how to say it and when.

This leads to better business relationships and better relationships lead to more revenue.

What’s your opinion?

MarketingDoc

© 2012 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art or John Deuerling.

 

 

It’s All About Copywriting Attracting Customers

About MarketingDoc 389 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

Be the first to comment

Leave a Reply

Your email address will not be published.


*


This blog is kept spam free by WP-SpamFree.