Is there real value in business relationships or is it overrated?

Depending on who you ask, there are thousands of responses to the question.

Like the sales person who spent months calling an account, stopping by un-announced, and eventually writing the best proposal ever, only to see the proposal come across his desk many weeks later as an RFP.

Then the customer service rep, checking in with a customer regarding when they can expect the next product order only to hear, “I thought you went out of business?”

Or my favorite, “I didn’t know you provided that service.”

There are many channels to use now to stay in touch. Your key as a marketer is to find the right combination of channels your customers prefer to use.

Once you determine the channels, you need to know what to say, how to say it and when.

This leads to better business relationships and better relationships lead to more revenue.

What’s your opinion?


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It’s All About Copywriting Attracting Customers

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30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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