To some people it means “to drag their feet or take a rain check.” Better known as the Frankenstein syndrome.
Others, “Hey, I’ll get that information to you tomorrow.” Or…
“I’ll check my email before I start the next project.” Then there’s…
“Yes Frank, they said it could be made in aluminum, but I haven’t heard back from them.”
Or, “In his last email, he said it will definitely be here yesterday.”
These are two words that end in “ation.” “Ation” is a Greek word meaning an action or process. In procrastination and anticipation it is not an action, such as running the 40 yard dash in 3.9 seconds. In reality it’s a process, but a never ending process that really mean, “I’ll get a round tuit.”
These two words are found in a lot of business people’s vocabularies.
If you are responsible for marketing, eliminate both from your marketing vocabulary and you’ll realize better results. You may even catch-up to your schedule.
I’d bet Carly Simon was never into marketing communications.
Let me know your definitions.
Thanks for reading,
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