Have you ever heard of a USP? No, it’s not similar to a UFO, but if you don’t have one, you and your company may as well be on a UFO.
A USP is commonly referred to a Unique Selling Proposition. A USP answers the question proposed in the headline of this post. Buy our product and you’ll get this important benefit.
How do you get one? They are not available in stores but I recommend you talk to your customers.
But, before you do that, put yourself in the customer’s shoes, what do you like about your product or service? Go ahead, take a few minutes and jot down a couple of reasons. Then go ask your manager. Ask a few employees. Ask a few of your suppliers.
Over the years, I’ve seen many companies achieve success by centering their products and services based on their customer’s needs and wants. In a Customer-Centric Marketing strategy, customer service is the tie that bonds future growth and leads to new products and services.
Why you may ask? These companies took the time to learn from their customers what makes their product or service better than the competition. Listening to and working with customers, and by providing them solutions from your products and services, gives your company that “uniqueness” to be remembered by.
And a competitive service advantage is fact-based around unique reasons for someone to buy from you.
For example, it’s rare a company that can actually make fact based unique service statements about its –
- “Quality service”
- “Quality people”
- “Low fees”
- “Guaranteed results!”
A unique service is one that is, without serious question, singular to your company.
This is very important for building a successful USP.
Now get out there and start talking with your customers. As soon as the customers experience your concern for their needs, it will lead to a better relationship and even more business collaboration.
Be patient. You may not immediately have the answer, but when you do, it’s like winning a lottery.
Suggestions or comments are always welcomed.
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