It’s what you learn after you know it all that counts.

Harry S. Truman, 33rd President of the US.

There are many professions that require periodic educational training. My wife, a nurse and hospital manager frequently updates her skills to be certified.

When I received my degree in Marketing, there was no future certification process required. Today is no different. However, that did not stop me from learning. I have my own certification process that I abide by each and every day.

In 1984 I became a small business owner. Anyone can start a business. The only certification for being a small business owner is to keep learning ways to stay in business and become successful. And to pay your taxes. If you enjoy collecting pictures of dead Presidents and have a vision of customer’s smiling faces, you know what I mean.

Being a small business owner requires leadership skills, even if there is only one person in the business. Operating a small business is complicated. I learned early on, if I don’t have a skill to get a need accomplished, I must find a person with that skill set and use them as a paid resource.

A small business can’t be everything to everyone, but can be something to someone, such as prospects and customers. Take a cue from your best customers. Learn about them and what you can do to make their buying experience enjoyable. Now that would make a great certification program in anyone’s business.

The ability to learn is a vital skill set all of us need to succeed. How you develop this skillset is entirely up to you. I do know one thing for sure… once you commit to developing your skill sets, the payoff can be your biggest reward in life.

Have a successful and enjoyable 2013.

© 2012 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art or John Deuerling.

photo credit: zieak via photopin cc

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About MarketingDoc 396 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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