Harry S. Truman, 33rd President of the US.
There are many professions that require periodic educational training. My wife, a nurse and hospital manager frequently updates her skills to be certified.
When I received my degree in Marketing, there was no future certification process required. Today is no different. However, that did not stop me from learning. I have my own certification process that I abide by each and every day.
In 1984 I became a small business owner. Anyone can start a business. The only certification for being a small business owner is to keep learning ways to stay in business and become successful. And to pay your taxes. If you enjoy collecting pictures of dead Presidents and have a vision of customer’s smiling faces, you know what I mean.
Being a small business owner requires leadership skills, even if there is only one person in the business. Operating a small business is complicated. I learned early on, if I don’t have a skill to get a need accomplished, I must find a person with that skill set and use them as a paid resource.
A small business can’t be everything to everyone, but can be something to someone, such as prospects and customers. Take a cue from your best customers. Learn about them and what you can do to make their buying experience enjoyable. Now that would make a great certification program in anyone’s business.
The ability to learn is a vital skill set all of us need to succeed. How you develop this skillset is entirely up to you. I do know one thing for sure… once you commit to developing your skill sets, the payoff can be your biggest reward in life.