How to use customer service…

to give you the best “CLIENTS.”

Perusing through my social media channels this past week, the title from a discussion group caught my eye.

“The aim of every business should be to get a customer to come back. What do you think is the key to doing this? Please share your ideas.”

There were many ideas posted but my question is, “Why and how did you lose that customer in the first place?”

I know great customer service is a sure-fire way that a small business can separate itself from the ordinary. Some customers deserved to be rated better than others and should be duly noted.

The dictionary defines “customer” as “someone who buys from us.” “Client,” on the other hand, is defined as “one for whom we take responsibility, e.g., for their well-being and success.”

In other words, customers buy. Clients need to be nurtured, led, collaborated, and cared for. Then they will buy more.

Taking responsibility for someone’s well-being is a major responsibility. When you have a client, you have a personal responsibility to that client to help them, to advise them, educate them, take care of them, encourage them, steer them, guide them, nurture them, as well as to caution and discourage them (when it looks like they’re heading in the wrong direction).

The more you practice this approach –– turning customers into clients –– the more respected you are as a protector and guardian of your clients’ wallets.

Think about how you like to be treated when you’re in the market to purchase. You want to be cared for and nurtured –– as though someone has your best interests at heart.

CONCLUSION: Add the word “client” to your vocabulary today… and think customer service. Then, look at each company that sends you money. Ask yourself, “What can I do to take total responsibility for this client?”

The first action step is to talk with them and ask them what they need and how you can help them achieve that! When you listen, they will tell you everything you need to know! And most will become clients. Then think of your customer service as the bridge to cross from customers to clients.

Let me know what you think or please share a similar story.


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About MarketingDoc 394 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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