The Tools of Engagement

I’m not writing about that type of engagement! To be perfectly honest, the field of marketing is much easier to understand. For example, in direct marketing, one of the more valuable tools is the offer. How important is the offer? In a quick answer, the offer is not just any offer, but powerful offers. The […]

Customer-Centric Marketing Marketing Small business Strategy

Small Business Week is Upon Us

Here are three tips to make your business stronger. In honor of this event, it is highly recommended to buy something from a small business. Instead of making a purchase at a Big Box store, visit that new small shop that recently opened for business. It could be the start of a fantastic relationship. On […]

Direct Marketing Marketing Small business

Sometimes You Need Less to Get More

Another KEY for you when using direct marketing that works. Almost every business day, marketing is saying “give people choices.” But are more choices always a good idea? Experienced direct marketers know that sometimes less is more when it comes to choice. Or put another way, too much choice comes with a cost. If you […]

Direct mail Marketing Small business

Boost your Visibility

The purpose of all direct marketing –– direct mail included –– is to motivate a prospect, client, customer or a donor to take action: to call, order, buy, request information, visit your store, or whatever –– to take the next step. In this fast-paced, highly-competitive world of ours, making this happen isn’t always as easy […]