The Tools of Engagement

TheRingI’m not writing about that type of engagement!

To be perfectly honest, the field of marketing is much easier to understand.

For example, in direct marketing, one of the more valuable tools is the offer. How important is the offer? In a quick answer, the offer is not just any offer, but powerful offers.

The core of any direct marketing piece will always be an offer, whether you’re selling a product, promoting a service, driving traffic to a website, or bringing people to a retail location.

Now that we’ve got your attention, what is an “offer”? It’s not to love and cherish for the rest of your life, but it can be. And no, it’s not a discount, but it can be. It could be any number of other things as well.

At the simplest level, an offer is the “terms of the deal.” It is you saying, “Here’s what you can get. And here’s what you have to do or pay to get it.” It’s the combination of several elements that make up the “deal.”

People who operate in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer. The value of having the sale happen now is that if it does not, it may not happen at all.

If the sale happens now, it increases the likelihood that another sale will happen later. These are a few of the tried and true strategies to help your customers and prospects overcome the dreaded disease of procrastination!

For more tips on offers, visit our direct marketing website.

I know that a strong incentive gives people that little extra push to say yes to your offer. But if you’re thinking about making that other type of engagement, you’re on your own.

Got a question? Ask. Please share this post with anyone you know that may find it of interest. Here’s a link to another post on start-up ideas.

Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.



© 2013 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art or John Deuerling.

photo credit: Rubyran via photopin cc

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About MarketingDoc 397 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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