Marketing and Motivation

Do you need both to be successful in B2B?

MotivationIn order to determine if these two words, marketing and motivation were joined at the hip, I entered the exact phrase into a Google search. To my surprise, Google locked up. I had to re-boot my modem and I tried again. You guessed it, same result. Was Google trying to tell me something?

I gave my computer a time-out and later tried again but this time I used a Yahoo search. I got a bunch of pages in a second or less!

I was surprised at the number of marketing companies with these two words in their names. I ran into a lot of inspirational quotes and a few blogs that were neither inspirational nor interesting.

It’s unusual for me to get such lackluster search results. I’m not sure what I was looking for other than a spark to write this post. Maybe motivation is too strong of a word to go with marketing.

Last week, Seth Godin pointed that out in his blog that many people who are doing marketing are doing it badly. I can’t argue with him. I read about lackluster marketing on a daily basis.

There are so many different ways to measure results but apparently not many marketers are using them. Maybe a “true marketer” already has the gift of motivation?

I once heard that a “true marketer” always looks for answers on the effectiveness of any marketing campaign. Answers give marketers ideas and stimulate creativity to make the next campaign better.

With today’s analytics, CRM’s, social media, the intelligent bar code in direct mail and measuring opportunities in every other channel selection, there is no excuse not to analyze results. Isn’t that the real definition of a “true marketer?”

That brings me back to motivation. It’s a trait I’m not lacking. Sometimes it gets me in trouble but never when I use it in marketing.

If you need a bit of marketing motivation I suggest you start measuring and analyzing your marketing campaigns. You’ll not only see some interesting numbers but get a few unique ideas for your next marketing campaign.

My marketing motivation brings me results and my customers truly appreciate it.

Remember, no matter what you do in business or in life, your next attempt can always be better. You’ll never know if you don’t measure it. And those results may help you find your motivation.

Got a question? Ask. Please share this post with anyone you know that may find it of interest.

Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

© 2013 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art or John Deuerling.


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About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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