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You can never have enough good data


Data is like a pet dog. If you treat it right, it will always be there for you. If you neglect it, you’ll have lot to clean up.

Let me ask you a few questions.

o Do you have a mailing list?

o Do you have an email list?

o Do you use a simple method of segmentation?

o Do you want more contacts?

We all know that people can do a better job with their mailing lists. Somehow, there is a stigma about lists and most people avoid doing anything with them.

I don’t need to tell you this, but it’s not a new problem.

ComputerConnectionWhat is new is that people who don’t grade and even “simple segment” the contacts in their mailing list will see a bigger negative return on their marketing activities. Customers are more sophisticated than ever before. With less response a company’s ROI is now MIA.

I know it’s true and now so do you.

Get more contacts and segment.

Use direct marketing content that works and your customers may even thank you.

Fundamentals and techniques of direct marketing can open a few doors using social media.

In my definition of direct marketing, I always remind myself that every direct marketing message must include three elements.

> First, it must have an offer.

> Second, it must include sufficient information for someone to make a quick decision on that offer.

> Third, there must be a mechanism to allow someone to respond to the offer.

When using direct marketing, if any of these three elements are missing, then you are not doing direct marketing.

Those who try direct marketing with social media generally provide a means of response, but often neglect making a clear offer and sometimes fail to include enough information. I never understood why anyone would neglect an offer and it happens more times than not.

The next time you feel like testing an idea using social media and direct marketing, use my three elements as a guide and add more if you wish. You will be pleasantly surprised.

Got a questions? Get an answer. 815-496-9900

Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

© 2013 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art or John Deuerling.

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