and gain more market share.
The silent treatment is more prominent in today’s way of doing business. People would rather text, send an email, post an update or if they feel good, shout out a Tweet.
I may get an argument that communication, in any channel, is not really the silent treatment. For example, if I received an email from a customer telling me our phone discussion for a new product launch has been changed from 11AM to 1:30PM, the time change is indeed very important.
Wouldn’t a phone call be more appropriate? After all, isn’t the sender assuming I have the capability to access my email? After all, we are living in the most “connected” time known to man, but it’s never a good idea to assume. Maybe my selection of words, “the silent treatment” is incorrect. What is a better word or phrase I should use?
Marketing is undergoing a lot of changes. Instead of people using proven marketing techniques and fundamentals, they appear to go with the “flavor” of the day. If it works, fine. If not, there is another flavor waiting somewhere.
With today’s customer having more control over the buying process this is not a recommended way to operate a marketing campaign. Even this past summer, Seth Goden, wrote in his daily blog about too much bad marketing appearing in advertisements today. I believe Seth is correct.
If you’re a small business, here is your opportunity for better marketing.
Look at the collection of the five words headlining this post. Now read the same five words surrounded by a few choice words that make the sentence a powerful statement.
Collaboration accelerates motivation, bringing like people together that increases innovation, which is the future for small businesses.
Getting back to my phrase, “the silent treatment,” is eliminated by all the action words in that statement. What it really means to me is working together to arrive at a solution that propels more sales of products and services.
Fortunately, throughout the years, I’ve worked with many great people that believed in the meaning of my statement. I learned more than I ever hoped to. I love sharing this knowledge and use it as a teaching tool for better marketing.
A small business can use these five words as a way to gain more market share and feed everyone’s need to grow, professionally and as a company.
Let me know what you think. Please visit our website for further information and our new service, the mcg Marketing-eVal.
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Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.
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