WARNING – Don’t believe advertisements!

TheMemoI find it rather interesting that in this digital age of marketing, many companies did not get the memo.

I see many advertisements that need help. I hear many commercials missing a few marketing principles which may make them work. Some people writing copy today miss many fine points of direct marketing which can entice a sale.

Skepticism probably surfaced right after the first advertisement was spoken or written by a sales person. Certainly it was the shades of gray which confused the gray matter of the caveman?

I wouldn’t go as far as calling advertising today a shade of gray (there are many different shades) but never throw caution to the wind before you agree to exchange a few bucks. Wow, two old sayings in one sentence. My book on old sayings is starting to pay off. Want to buy a copy?

B2B and B2C

This contrite advertising is not limited to consumer products. It is found in business-to-business as well. I recently received a sales letter via email that was full of we’s and not even personalized. We-we’s are only for preschoolers. You would think the letter would have been personalized. Our company was a customer for the last 10 years.

I’m not sure what the culprit is in shameless advertising, but I believe it’s not a single reason but many. For example, there are so many channels available in marketing to connect with customers that it takes a lot of trial and error to find what works. As with anything new, there is a shakeout time from the customer side as well as from the company side to find the right formula.

Turn to your customer for answers

Your customers hold all the answers you need to avoid marketing that doesn’t work. In fact, your customers do not read long or short copy. They read what interests them.Marketingeval_logoV3

Your customers will respond to your marketing if it meets their needs and wants. Visit my website and learn more about a customer-centric marketing strategy. Your customers will never give you attitude… they will buy more products and services. The more you know, the more you’ll grow.

Is your marketing as good as it could be? Is it the right time for you to look at an mcg Marketing-eVal?

Thanks for reading and please share with others.

Got a question? Get an answer. 815-496-9900

Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

© 2013 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art, HubSpot or John Deuerling.


It’s All About Copywriting Attracting Customers

About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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