hear what three people are saying about it today!
Data seems to be on a lot of marketing minds. At Christmas, we bought one of our daughter’s boots from Amazon.
Last weekend I received a text from her asking us for our opinion on two walking shoes she was considering at a local store. My wife and I agreed on the same selection and ultimately our daughter bought that shoe. Tuesday an email from Amazon recommended the same shoe she already bought. Makes you wonder.
MarketingDoc, Chicago, IL
Across the pond…
“Well, strangely, my company has been asked about our Data Regeneration and Construction Services, more in the last couple of months that in the previous year.
Companies want to clean and enrich existing customer data banks and increase their trading accounts, by developing the contacts they already have, but have been neglected, or have allowed them to drift away.
In this so called Digital Age, the integrity of customer data banks is vital, especially with huge “Bounce Rates” being experienced with E marketing Campaigns.”
Eric Cooper, Get2Market, Walsall, United Kingdom
“Soon you will be able to know where your mail piece is whether it is a flat, letter or package – once a logistic, commingled, or drop shipper picks it up – even before the USPS gets its hands on it.
That info will pass directly into the USPS system so they can plan and see where the heavy loads will be hours and days before it reaches the USPS.
There is a lot of work and testing going on and there has been for some time behind the scenes at the USPS.
For those that do not get behind this they will be left behind, period. Technology is here to stay and advance the mail experience.
The days of just printing and mailing are over. You’d better be on the train leaving now or you will be left behind.”
Robert W. Bell, AccuZIP, Inc. Atascadero, CA, USA
The answer is…
React to change and learn how to adapt to it.
Got questions regarding your data? Do you wish it could be easier to understand? Does your boss want it to be better? Your partner?
If you’re not sure where to start, take a look at our mcg Marketing-eVal program for small businesses that want to grow! It’s a cost effective marketing evaluation with recommendations and guidelines to make your company marketing better! Call me today with your questions on how I can help you meet your growth goals. I’ll be happy to share what I have learned about marketing and a small business.
When you click on the eVal link you’ll have an opportunity to get a copy of our latest small business report, “Our Top Ten Lists of Marketing Essentials Required for Small Business Success.” In addition, learn how you can get a free 1 hour one-on-one with the Doc.
Please share and let me know what you think.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.
© 2014 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art, DepositPhotos, HubSpot or John Deuerling.