What is extremely important in your direct marketing content?

GasMonitorTry these few energizing ideas on your next writing project.

Some writers can get hung-up on the headlines and sub-heads of content. If this sounds like you, try this idea on your next writing project.

Once the copy is close to completion, and even proofed, easy-to-follow headlines become easier to write. Recap your text in short and frequent summary blocks which are easier on the eye.

Somehow these headlines appear right before your eyes!

Make sure your readers understand your offer, know what they are buying, and are not intimidated by the copy. Unless your readers understand your entire message, the tedious hours of selecting just the right words and making sure you are concisely communicating can go to waste.

Since the world is getting smaller it is a good idea to know where the message is going. Even in the US, different regions can use different words or slang or how words are grouped.

Speakers may regularly say; “It’s me/him/them/us, for example, but in writing they tend strongly to prefer It’s I/he/they/we.”

Keep the receiver in mind at all times. After all, that’s who you are trying to impress.

If you like the idea of having more money in the bank –

Headlines are vital to the success of any promotional copy, but it’s especially important for direct marketing and mail. Good headlines are like money in the bank!

For more information on writing headlines, read “Seven Easy to Write Headlines that Sell” on our Direct Marketing Communications and Management website (DMCM).

Need some help with your direct marketing? Could your marketing be better? Evaluate your marketing or a direct marketing campaign with our new mcg-Marketing eval for a small business who want to grow.

Thanks for reading a please share with others. It is truly appreciated.

Marketingeval_logoV3Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.

NewLogo© 2014 by the Marketing Communications Group, Inc. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Solid Stock Art, Windows Clip Art, DepositPhotos, HubSpot or John Deuerling.



It’s All About Copywriting Attracting Customers

About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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