People like yourself work hard on your business day-to-day, striving for success.
There are customer needs, production, product/service pricing, and employees to think about that help you reach your dreams and aspirations, just naming a few.
Your dreams and aspirations will shortly be realized because of the wealth of information flowing from our computers. Just this week I read on the HubSpot Inbound blogin any given day, we send 400 million tweets, upload 144,000 hours of YouTube video, and publish 4.75 billion pieces of content on Facebook.
Let me explain (Tongue-in-Cheek)
When I’m away from the office (this time for a day and a half), I am always amazed at the number of emails I receive. I have my emails placed in folders so I know what is relevant or not. While I’m away the only relevant email folder I check is customers.
Here is what I discovered that can save us all time and more importantly – MONEY!
Since nobody has enough time in their day to glance at a portion of the 4.75 billion pieces of content on Facebook, I compiled for you a reading list. Since I am an avid marketer and writer I surveyed a few select discussion groups I visit daily to get the cream of the crop.
It was not easy to narrow my selections down, but here they are-
- 12 Common Business Development Mistakes You Can’t Afford to Make
- How to Make the Best of Your Procrastinating Nature
- The Power of Storytelling in Sales
- 100 website Mistakes and How to Avoid Them!
Don’t get the wrong idea, the list is daunting, and full of missteps we can’t afford to make in our businesses. A few of the posts offered an idea or two so it was not a total waste of time. Interestingly enough, I did not see one post on how to add more time in a day.
But wait, I did find another way to waste more time!
Moving over to my promotional tab I was invited to 8 webinars. Hell, I could be busy for a week straight glued to my screen and navigating through PowerPoint slides. If this is your thing, contact me and I’ll help you with the enrollment process.
There is a point to my sarcasm-
A person like me who is always developing and writing a lot of articles and papers – scours the world for relevant content to create ideas – on how to use direct mail and marketing within a business like yours.
But, the one point writers must understand while sharing their content, as a writer you can’t be everything to everybody. The best writers always have a specialty and stick to it.
Go back to my list. If you had a professional develop your website, how could you possibly have 100 mistakes? Even one mistake is unacceptable.
Take a closer look at your customers.
They are not all alike. They can provide you with a number of ideas on how to sell more of your product. The number of customer touch points keeps exploding as digitization fuels growing multichannel complexity. You must start to tell your employees to stop wasting time and money on lackluster marketing results and become more creative interacting with customers.
Marketing a business today the right way, will take time by nurturing your customers with relevant information. Make sure your employees have access to everything they need to know about your company’s customers.
When you and your employees look closer at your customers, you’ll both discover there are a variety of different needs. And being a small business it is not that difficult to tweak your offering for a few different customers!
To read more about relevancy and how frequent to contact someone, here’s a short read from a recent post on our blog. It’s the right way to share relevant information.
One final note…
Need some help with your direct mail marketing? Could your marketing be better? Could your direct mail be better? Evaluate your marketing or direct mail campaign with our new mcg-Marketing eval for small businesses who want more marketing success. Click on the link or post your question in the comments and I’ll get you an answer pronto.
Thanks for reading and please share with others – except your competition! It is truly appreciated.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.