during a lazy, hazy day of summer?
So to keep my post short, there are five direct marketing tips in the first paragraph.
Read them, then enjoy your day!
Your copywriting must grab the attention of the readers, focus on them and not your company, differentiate your product or service from your competition, tailor your copy to different niche segments and the channels you’ll use and why they should buy from you and no one else.
That’s a rather long sentence but it’s not very often to see five tips as promised in the first sentence. As the USPS once said, “We deliver.”
I love sharing with readers like you my experience and ideas which can make your small business marketing more effective. After all, you’re interested in selling more of your goods and services. Right?
Whether you realize it or not, your company is not going to stay the same forever.
A good product and service will help your company grow. As that happens some of the one-to-one personal dialogue becomes harder to maintain. Your customers will change, the market is consistently changing and there is more competition today, but even more tomorrow.
One of our favorite white papers we consistently update to meet marketing changes, “The Right Notes in Your Direct Marketing, Make Beautiful Music for Your Customer’s Ears and Your Accounting Department”, on our report sending website, is absolutely free for the asking. All we ask for is your name and email address.
Then there’s the business growth cycle…
Let’s save that for some other time. So please enjoy you day and read our white paper during your next rainy day.
Additional information is available on our website, Direct Marketing and Communications Management.
Thanks for reading and please share with others – except your competition! It is truly appreciated.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.