these Next Three Posts are The “Must To-Do’s” of Direct Marketing!
Never neglect a good grabber, a call-to-action, which always gets the job done.
Direct Marketing has taught us that a great idea without compelling words rarely gets noticed. Non-Compelling words without the ability to attract the consumer’s attention often turns these words into rubbish. Think trash can! An eye-catching image without applicable words and ideas does not live up to its billing.
Each is important, but readers will overlook the best words and most important ideas unless something grabs their attention. Please welcome the “grabber,” champion of direct marketing mail design now showing and available in social media! The “grabber” is the proper blend of color, shape, size, illustrations, photographs, and typography.
Nearly 99% of all design begins as a digital file, whether it winds up in print or not. When creating printed materials from digital files, the essence of the design, the “grabber,” may be lost in the transition.
Understand what you are really selling. That’s not a rhetorical sentence. When you focus on the payoff or the reward of your product, this places the reader in a most enviable position – right in the middle of the designed material.
For example, the manufacturer of a lawn mower does not show the labor of cutting grass. What you do see is a picture of a shiny new lawn mower on a beautifully mowed lawn that would be the envy of all the neighbors. Now that’s a sign of a great grabber – placing the reader in an enviable position.
Wednesday: Number 7
You can legally taunt, tempt and tease in direct marketing, so why not in digital marketing? Here a few ideas which lead your readers right to your call-to-action!
Thanks for reading and please share with others – except your competition! It is truly appreciated.