– How to React and Make the Most Out of Change.
Don’t try to be perfect.
What would it be like if you could have perfect insight into your customer’s motivations, their influential relationships, and all the other little nuances that make a purchasing decision?
Without a shadow of a doubt, exceptional customer insight is the path of sales and marketing success started many decades ago. Many miss-steps along the way pointed to more failure than success, and most people thought this was completely unattainable.
Keep in mind that data quality is as much a total business problem and not just an IT problem. Read more from my first of four must-do’s when using direct marketing.
In other words, any organization needs to take it’s time to find a data champion within the organization and make sure the whole company is on the same page when it comes to data management.
Direct marketing in the traditional and the digital world provides you with the information to make sound marketing decisions. If you don’t believe me, look up Garbage-In, Garbage Out in any search engine for best results. Then go back and read the first post in this series of Twelve, “Stop Wasting Your Marketing and Advertising Time and Money!”
Friday, the final post of 12:
Any small business can beat a larger company with the right marketing!
Thanks for reading and please share with others – except your competition! It is truly appreciated.