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Direct mail Email Marketing Marketing Evaluation

How to Make a Good B2B Email Campaign Even Better

Your customers and prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, Facebook, Twitter, a call-to-action on a website, text messaging, LinkedIn, and even direct mail. It’s always recommended to use the channel of choice favored by the people you want to read your message. Email marketing, as […]

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Customer-Centric Marketing Direct Marketing Multi-Channel Communications

Five Marketing Lessons Learned to Satisfy Your Customers…

and steal a few more customers away from the competition. Imagine if you were able to accelerate your message frequency to customers and boost response with the same marketing budget you use today. Then, imagine directly reaching customers online – just like you do offline with traditional marketing – but at a much higher frequency […]

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Branding Content Sales

Thinking About A New or Refurbished Content Marketing Program In 2016?

Here’s four ideas to think about adding to your content marketing. 1. Why Content Marketing? The work force of today needs information to help them do a better job at acquiring and keeping customers. Many companies are providing educational and instruction courses on and off line. 2. Do you provide products that YOU think are simply ready […]

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Analytics Customer-Centric Marketing Direct Marketing Strategy

You’re the toughest critics I know…

so let’s have a PBR and I’ll share my love! Who are your customers? Why should someone buy from you rather than your competition? Is the answer your 30 second elevator speech? Maybe it’s in your USP? In your sales presentation? Maybe the answer is on a prominent page of your website? I ask a […]

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Customer-Centric Marketing Direct Marketing Multi-Channel Communications

Knowledge is power…

and how knowledge rules. Every day, many different direct marketing projects come across my computer screens and even in the mail. The copywriting usually catches my attention immediately. Next, I examine the design of the material, and note how the visuals add to the copy. In this casual mode of observation, the impact of either […]

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Customer-Centric Marketing Direct Marketing Marketing Strategy

How to Find the Right Marketing Skills When Hiring Today

A marketing skill set in this digital era can span across a very large horizon. A good skill set can also be defined by your marketing strategies. What prompted me to write this article? While doing research for newsletter articles, I ran across a few comments, one right after another that I want to first […]