Categories
Small business Strategy

Offer something of value free is a difference maker in lead generation.

A free offer is the heart of any lead generation program. The offer can be a free brochure, white paper, product sample, information kit, special report, catalog, etc. It can be an item you already have. Or you can print an item, especially for your direct mail offer. This might just be all you need. […]

Categories
Copywriting

When you start writing marketing copy, do you get tense?

Here’s how to un-jitter your message. If you write the marketing copy in the present tense, then you are likely to get a better response. By that I mean, your direct-marketing copy will fall short of the mark when you make far off, distant promises. For example – Our product will make your cookies sweeter. […]

Categories
Customer-Centric Marketing Marketing

Can data help build a stronger relationship between the CEO and CMO?

I agree it can, such as, I have personally witnessed marketing teamwork in a variety of small businesses. There are so many variables in marketing, from data management down to the final say from the customer, that impact marketing and the corner office. Take a cue from a small business – it’s all about teamwork. Working […]

Categories
Database Multi-Channel Communications

The biggest Marketing problem most companies have…

is easy in theory, difficult in practice to correct. The most frequent question I get is, “What is the most important element of a business marketing program?” As one can imagine in a direct marketing campaign, (today all marketing is direct) there are so many factors that will affect the response and it’s difficult to […]

Categories
Marketing Small business

The TWELFTH of Twelve Re’Market’Able Ideas to Increase YOUR Mar’Ket’Ing Response Now…

– How to React and Make the Most Out of Change. Number 12 Any small business can beat a larger company with the right marketing… A small business cannot match the advertising budgets of the larger companies. But a small business can beat any competitor, large or small, by providing the best product and service […]