Complacent in your marketing? You may have lost your sense of urgency.

Here’s how to shape up before you get shipped-out.


People who operate in the direct marketing and mail business understand the importance of creating a sense of urgency in a marketing offer. For an example, read the next paragraph.

Arm your marketing message with a shout-out to buy today. “At this price. Free shipping. And, if you’re one of the first 200 people who purchases today, you will receive a free shipping voucher good for your next 3 purchases.”

Why? Everyone loves to get something extra. Free shipping. When you add value and offer a bonus, you will likely to convince your customers to respond more quickly. The first 200 people who purchase today.” Plus, at this great price.

The value of having the sale happen now is that if it does not, it may not happen at all.  Supplies are limited.” That’s a good start.

If the sale happens now, it increases the likelihood that another sale will happen later. Hence, the carrot hanging on the free shipping stick for being within the first 200 people as an additional stimulus.

Use words that are attractive and waiting to be activated“Hurry, call now. You have 10 days to make a decision. This offer will not be repeated.”

Always look for expressions that really do motivate. Buyers in today’s fast-paced market, bombarded by digital messaging coming at them from all directions, may not want to miss out on a deal.

Would you? Let me know how this worked for you.

Comments are cheerfully welcomed and responded to!!!

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Since 1993, Direct Mail Success has provided readers the in’s and out’s of direct marketing mail to get a better response in their marketing campaigns. Download a recent issue and see for yourself.

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If you have any questions, please do not hesitate to ask in the comment section or send an email to Marketingeval_logoV3MarketingDoc Copyright15

It’s All About Copywriting Attracting Customers

About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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