Who are your customers? Why should someone buy from you rather than your competition?
Is the answer your 30 second elevator speech? Maybe it’s in your USP? In your sales presentation? Maybe the answer is on a prominent page of your website?
I ask a lot of questions when I assist companies in ways to improve their marketing. Questions answered provides me with the information I need.
I’m always in a problem-solving mode. That puts me on the customer’s side of the table.
Trust is an important reason why I get on the customer’s side of the table. My focus is no longer selling to the customer, but solving their marketing problems. For example, how do you get and keep your customer’s? Better customer data. Data unlocks the door leading to the many paths customers take to make a purchase.
Do you provide a solution targeted to your customer desires? As a marketer I’m always one step ahead of what the customer needs. Some actually tell me and others say so with their data.
Marketers are always looking for better ways to capture customer data. Once captured, data management lends a hand toward marketing success.
There is one story I want to share with you. It’s about a company that rejuvenated their brand by listening to their customers and not by spending a gazillion dollars on advertising. They used guerilla marketing to gain a better understanding regarding their customer’s passion for their beer. I recorded the key points in a quick read case study.
Here’s the link. It’s a story regarding customer research and service by a brewer of Pabst Blue Ribbon beer. It answers all the questions I asked above and then some. If you’re looking for a creative way to gather customer information, this case study is for you! It’s an approach anyone can use to learn more about their customer’s.
We own the website where we store case studies and other content, so you rest assure we don’t share any of your data. All we ask for is the email address where you want your report sent.
On a final note.
Whenever I’m in Chicago, I always stop by a restaurant or a brew pub. It’s not unusual to see Pabst in the menu’s beverage section. Pabst Beer is definitely a blue collar brand, but more importantly, loved by hipsters and the like. It’s a great study how the people at Pabst used marketing research to drill down further to the core profiles of their customers.
If I can assist you in any of your direct marketing endeavors, please reach out to me.
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