Your customers and prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, Facebook, Twitter, a call-to-action on a website, text messaging, LinkedIn, and even direct mail. It’s always recommended to use the channel of choice favored by the people you want to read your message.
Email marketing, as a communication channel in use today, comes highly recommended for B2B marketing and sales organizations. Most if not all businesses today have a website. Along with the website, corporate email is a given. So, where does email come into play?
There is a lot of abuse regarding email addresses. Besides spam, many people who promise they won’t share an email address, do.
If there is a lot of lead time required to get a new customer, an un-welcome email is usually not a smart move. Aggravate the wrong person with an unwanted email, such as the same one he received 3 months prior, you’ll likely lose your place in line.
When starting a quest looking for new customers, play by the rules. Having prospects opt-in to your email database is a good rule to abide by. Adding another communication channel into the mix is a great idea.
For example, direct mail is one of the safest communication channels to get the information needed for an introduction of your company’s products and services. Aligned with email, you’ll find another communication channel, if there is one.
One last note, be patient. Your time is well spent on learning more about the company, your contact, and his or hers need.
Reading our website article, “B2B and Direct Mail Work Well Together” will surely give you an idea or two.
Still looking for more? Try “Email Marketing with Direct Mail is A Lead Magnet!”
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