Are you delaying customer analysis because you’re not sure how you would react to data?
Do you think it consumes too much valuable time?
If you are using customer data analysis, what is the one thing you would do differently?
Data, when compared to now and ten years ago is quite different. Except for one thing. There may be more data available but when it comes to analyzing and recording data, its taboo.
Say it ain’t so Joe.
Data today is moving closer to actually hitting a much narrower target with a relevant message. That is not a taboo but a reality.
When incorporating digital marketing into your present marketing program, you’ll find there are many more channels at your disposal. How will you use them?
Disposal is one of the words with more than one meaning. As used above, the meaning is a special arrangement or positioning of something. That seems to work well with multi-channel in digital marketing.
If your marketing team still shies away from data analytics, but more specifically recording data into your CRM, your team uses the wrong definition of disposal.
Start looking at stats.
Data analysis is like milking a cow outdoors in January in Wisconsin. You never know how much you’ll get until you do it.
I recommend you start slowly looking at data analytics. You’ll quickly find out even the smallest amount of data analysis can be leveraged for a higher response rate.
Statistical analysis that used to be seen only in the world of insurance and finance are now being leveraged by larger marketing departments. They need better ways to measure and understand their data, fine tune their analysis, and learning more about their customers.
Don’t get bogged down trying to emulate these larger companies. They have a lot more money to spend than you do.
Facebook stats, LinkedIn views and visits, the follows and likes on Twitter and even analyzing your email stats after a recent newsletter, can add to your thought process before the next newsletter is sent.
Just about anything you use to promote your business has data for you to analyze – so do it and then record it. You can thanks us later.
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