It pays to learn as much as you can about your customers.
Rule of the many Direct and Customer-centric marketing strategies that pay.
Good copywriting in direct marketing can depend on what you know about your customers and the industry you serve and rely upon.
In social media, such as Facebook, the copy maybe quite nonchalant. Or not.
Posting on LinkedIn requires a business style, good grammar and punctuation.
If your company sells a commodity the copywriting must be salesy, offer a special price and an offer date when the deal ends.
Don’t Ask Questions, Answer Them!!!
When it comes to writing good marketing copy, just ask. All of the above may not even pertain to any of your customers, but you are never alone when you use a simple question to get an answer.
Questions get people to stop and think, and hopefully ponder the question and only then, they answer your question.
However, not everyone takes the time to thoroughly think through the question and reason through the answer. So, the next best option is to help them out.
Become the thinker and do the work for your reader. Here are several short examples that show how the technique works:
- “Why should you take advantage of this unique opportunity we are offering today? Because our new extended service plan is loaded with six key features that will save you money every time you call.”
- “Thinking about how helpful it would be to break free from the constraints of one-size-fits all? We put the power to decide back in your hands and give you the choices you’ve been asking for.”
- “When you fill in the brief questionnaire and send it back to us, we’ll extend the warranty for another six months.”
See how the rhetorical question can work for you? We thought it might.
By the way, when it comes to questions, the ones you probably don’t want to ask are those that allow readers or prospects to answer “No.” It’s a cop-out for an opt-out.
We like questions that pull the reader into the copy and get them thinking a little. Give it a try. You’ll be surprised on the good answers you will get.
Do you feel you know just enough or not enough about your customer’s?
If you never directly asked your customer’s questions, this post is a great way to get you started and into a good habit.
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