and keep your direct marketing on course!
The old cliché for real estate success was “location, location, location!”
Well, direct marketing success carries with it a similar formula: “frequency, frequency, frequency!”
More action means more response. And the quickest way to generate response from prospects is to send them one great offer after the next. And make it so impressive that they can’t wait to respond.
So what are the greatest stumbling blocks to “frequency, frequency, frequency?”
Indecision. Hesitancy. Procrastination.
Unfortunately, we often see small business owners and managers agonize over what to send and how to send to the point where they never send.
With the best intentions, they’ll gather a committee together to wrestle over mundane points. If one channel is mail, they’ll argue the paper stock. If another channel is email, they’ll argue typeface. They’ll argue the background color and even the subject line. And on and on. And all this happens before they tackle the most critical elements: the ideal list of contacts, compelling offer, and gripping headlines!
The quickest road to direct marketing success that we know is to keep it simple and keep sending a message. Concentrate on a great offer supported by clean, crisp graphics.
Yes, it really can be that simple!
Certainly there are times – such as the launching of a new product or facing off with a tough competitor – when the creative struggle is necessary and worthwhile.
But we would hazard to guess that a large portion of your message could be and should be more frequent, simple and straightforward.
Remember that if you don’t have a steady consistent messaging campaign, using multi-channels to extend your reach, your results will be sporadic, at best. And if you second-guess yourself to the point of inaction, you always get the same, predictable results – nothing!
How can I help you?
Thanks for reading and please share. Any questions, use email@example.com.
Want to learn more about us and how our approach to learning marketing services can work for you and your organization?
Take our All Marketing Is Direct to Customer journey today.
Need help? Just ask in the comment section or email firstname.lastname@example.org.
At times, some of the smallest changes in your small biz marketing, has the greatest impact.
Need more information on direct and customer-centric marketing? Sign up today for our monthly email, All Marketing Is Direct.
© 2016 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.