If each person read your marketing message, how many would respond?
Yes, I know it’s a hypothetical question, but on any given day, infinite number of advertisements are released, using a lot of fanfare, hope and yes, even prayers.
In addition, an untold number of marketing messages are prepared and sent on every imaginable communication channel, to someone, hoping to catch more dollars.
Some may read it, some may react to it and some may send a credit card number to purchase a product.
So what is the sum of all the products sold?
That is a very good question.
Assuming the messages were read by a human, the response will vary, extremely dependent on the human mind. Depending on the receiver’s mind at the moment of seeing the message, one-day it’s yea, another day a nay and/or maybe. Remember: That’s only if they see or hear the message.
Companies are spending hundreds, thousands or millions of dollars on traditional advertising? Or, does it just feel like that much?
In most, if not all, a company must spend money to get money to grow their revenue. Then pay the employees and other expenses. How much money do they have left over?
Maybe it’s time to look closer at your marketing.
According to our accountants, advertising is an expense. Expenses are necessary to maintain companies estimated revenue in order to stay in the black, or for some, stay in business.
In a Tweet, by a follower, Sam Hurley, he suggested “all traditional marketers should retire.” The post headline caught my eye immediately. I started “clicking madly to get to the post.”
As a marketer with a lot of white hair growing on my head, the post substantiated I am not a traditionalist. For that, I thank the writer, Beth Romelus, from the B2C Community. Her post was in-line with direct and customer-centric marketing strategies that I promote for use in a small business.
What I described in the headline of this post, however, is a traditional marketer. Or as they use to say in direct mail circle, “spray the message to everyone, and pray someone responds.”
Go to the right channel.
Today, there are tons of channels of communication that consumers use on a daily basis. A marketer today has her work cut out for her. Here’s why; I believe the marketers number one goal is to learn as much as possible about their consumers (customers and prospects).
Marketers need to collect this data, use analytics for additional data, test a few assumptions, record the data and study results and then maybe a decision to go. Throw your data excuses out the window. Technology has caught up to the needs of marketers.
Using a combination of direct and customer-centric marketing strategies beat traditional response any day of the week.
You may never learn everything about consumers, but the more you learn, the better the marketing, the better marketing results, and happier customers.
Take all three journeys. They’re all free.
Want to learn more about direct and customer-centric marketing strategies and how it can add customers to your QuickBooks?
I call this learning experience, “All Marketing is Direct to your Consumers.” I present my marketing methodology that I have used over my career. On the landing page, there is a (1)short, (2)medium and (3)large journey to take. There are many examples, ideas and techniques of the direct marketing to aide in your learning.
All you need to do is visit our website, DMCM, and scroll down on the landing page for your free admission tickets. It’s best to take them in order.
Take as many journeys of each as you like. Prepare a list of questions for us to answer.
To get a read on our expertise we have a special price for our analysis of your present company marketing. After journey #3, all information about our e-Val is there to aide in your decision.
We’ll examine your present marketing, learn your goals and aspirations, and prepare a marketing plan for your company based on your information. There is a special introductory price for our Marketing mcg e-Valuation. Check it out today!
Please let me know what you think about direct and customer-centric marketing? Do you use them? If so, in what way?
Thanks for reading. I hope I see you on a journey.
Want to learn more about us and how our approach to learning marketing services can work for you and your organization?
Take our All Marketing Is Direct to Customer journey today.
At times, some of the smallest changes in your small biz marketing, have the greatest impact.
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