here‘s what you need to know to start today.
The efficiencies of direct marketing led to a long success in small business marketing and more important, how to make them work for your small business today.
In small businesses today, such as in B2B, healthcare practitioners and start-up companies, “advertising” to the masses is possible but not likely. In fact, advertising today is a hard task for a small business to get it to function properly and sustain continued growth in this era of digital marketing.
There is a lot of noise created by the thousands of mid to large companies trying to get the attention of any person and convince them to buy their products. There is no room for a small business to even think of trying.
Did you ever travel with your favorite sports team to an away game? The noise was deafening whenever the home team had the ball, were at bat or handling the puck.
That is a metaphor for the present state of small business advertising today. In order for your message to be read or heard, you must shout louder than the home team. In this case, a small business can never match the advertising dollars of the much larger companies or worse yet, the competition.
Direct marketing techniques are a good defense.
Direct Marketing is much more than a single communication channel like direct mail. Direct Mail is a channel of direct marketing and even today, remains a powerfull strategy in small business marketing.
“Direct marketing means delivering an opportunity to buy directly to a single customer through any channel that the customer may use or prefer.”
No mid to large corporation would ever use direct marketing in their advertising based on the quote above. But a small business can and should use direct marketing in all of their advertising.
Specifically, direct marketing has a variety of tactics to reach customers. A marketing message can gather the reader’s attention with captivating copy, an impactful design, and crafting an offer that is hard for anyone to refuse.
If you like that idea, let’s look at another strategy when combined with direct marketing to accelerate company growth.
Today’s small business marketing environment is ideal.
First, advertising is a tactic of marketing. Everything marketing starts and ends with your customers. You need to listen to them and respond to them. Customers are willing to share their thoughts about your products.
If you believe that this is the “age of the customer,” then it’s the perfect time for you to behave like a customer you would love to have as a customer. So, ask them!
As a marketer, the purest, most simple goal you should have is to get a potential customer to receive your marketing message, read the message and make a purchase. Direct marketing’s PROVEN strategy and tactical tools were developed for getting customers to respond to your message.
There are many advertising tactical tools available for any small business.
To get a better understanding of a customer-centric marketing strategy follow the link for Trait Number One and a tab away from Trait Number Two and Number Three.
Knowing what type of marketing works well today is not a guarantee for tomorrow. However, when you stay true to your commitment on gaining a better understanding of your customer’s needs and wants, you’ll always know when a change is in the wind and how to react to it.
Check out a recent post about another view of direct marketing. There‘s more at this link of what you need to know for better small business marketing.
Want to learn more about direct and customer-centric marketing strategies and how it can add customers to your QuickBooks?
I call this learning experience, “All Marketing is Direct to your Consumers.” I present my marketing methodology that I have used over my career. On the landing page, there is a (1)short, (2)medium and (3)large journey to take. There are many examples, ideas and techniques of the direct marketing to aide in your learning.
Check out are marketing evaluation program specifically designed for a small business.
We’ll examine your present marketing, learn your goals and aspirations, and prepare a marketing plan for your company based on your information. There is a special introductory price for our Marketing mcg e-Valuation. Check it out today!
Thanks for reading. I hope to see you on a journey. Mike Deuerling. aka: MarketingDoc
Don’t procrastinate, eValuate.
At times, some of the smallest changes in your small biz marketing, have the greatest impact.
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