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#SmallBiz B2B Design Digital Marketing Direct Marketing Testing

How can you use marketing and advertising to its fullest…?

when you think testing is for the birds. One of the reasons direct marketing is such a robust marketing medium is that it gives you the ability to test and adjust increasing your return on investment. While there is a lot of creativity that goes into writing and designing mail, testing should be a careful […]

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#SmallBiz Analytics Marketing automation Marketing Evaluation Strategy

How to think like the most important business person you admire…

then, set your course toward success. Many small business’s today have a variety of methods to reach out to prospects and customers, by offering them an opportunity to purchase their goods and services. That’s the easy part. Leading a successful small business is one-part learning, another part motivation, one-part teamwork and many parts unknown. These […]

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#SmallBiz Analytics B2B CRM Direct Marketing Offers

Is There A One and Done Marketing Campaign?

If you mean effective, no and especially not, in direct marketing. Some of your marketing messages may be cute or emulate the competition in the next state over. But they grew using their time by listening and understanding their customers. You can pitch a white paper or case study. But you can’t make people read […]

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#SmallBiz Copywriting CRM Customer-Centric Marketing Customer-Contact Management Digital Marketing Marketing

Here’s Why Crazy and Wild Sales are Best Left to Others…

because there are 12 Months in a year. Many Black Friday sales started the Monday of Thanksgiving week. In fact, I believe some advertisers are still promoting Black Friday. Cyber Monday turned into Cyber Week and appears to beat the daily sales period of Black Friday. Since our firm is mostly Business2Business, healthcare practitioners and […]

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#SmallBiz B2B CRM Customer-Centric Marketing Database Digital Marketing Direct mail Marketing Multi-Channel Communications

If you want your marketing non-disruptive…

this post has a lot of ideas but sponsored by no one. I talk with and listen to many colleagues still in the direct mail industry since the 2008-9 downsizing. The downsizing was not good for the smaller mom and pop shops. Most left the industry. Many small firms never changed their business process and […]

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#SmallBiz Copywriting CRM Customer-Contact Management Database Multi-Channel Communications

Four Marketing Lessons Learned to Increase Your Revenue…

Or how to accelerate your message frequency and boost response without killing the budget. Usually in Mid-November, all the holiday advertisements are in place and early returns suggest a landslide of goods sold and donations made to deserving charities. Imagine directly reaching consumers online – just like you do offline with direct marketing and mail […]