which one adds more to the bottom line?”
In a small business environment, the answer is simply— they both do. But that may change.
Let’s start at #SmallBiz marketing.
First, the purpose of all marketing is to motivate a prospect, client, or customer to act:
to call, order, buy, request information, visit your store, or whatever — to take the next step.
In this fast-paced, highly-competitive world of ours, making this happen isn’t always as easy
as it looks. The reason is that it takes a tremendous amount of planning and implementation
expertise to make a great response occur.
Your mission as a business owner or if you manage the company marketing, is to coordinate all the elements that lead to a successful campaign:
- visual impact,
- postal rates,
- landing pages,
- marketing automation,
- automation compatibility,
- social media,
- and on and on.
Regardless of how much you market or how often you maintain communication with your customers, you’ll always want to seek professional guidance. Why? Look again at the list.
Our list can easily cover additional tactics which would make the list even more daunting. It’s a good idea to have a direct marketing check list for each advertisement and marketing project you deploy. A “check list” can help you to achieve the greatest possible response to your direct marketing campaign, and achieve the best return on investment.
Sales and marketing.
Today, the future success of an organization’s marketing and sales planning is based on its business growth and development strategy. The strategy is a blend of marketing and sales that has evolved over the years providing results to keep the business growing. But somewhere down the line, business growth became stagnant. Now, when the company finds a new customer, an existing customer somehow disappears. It becomes more difficult to meet business growth goals.
Already, in this first month of 2017, a variety of webinars and content offers appeared telling us about the new “sales approach.” Yes, the business world is always changing, and so is marketing and sales. That was and is expected for the immediate future.
The best prepared companies are the ones who place a high value on a customer-centric strategy. There is more interaction with their customers and prospects. Change happens in their marketing and sales efforts, while not missing a beat.
A first-class business growth and development strategy for a small business sales team is built on four basic business building blocks. These are:
- The business must have a complete understanding of their customers and prospects needs and wants, and sells them the products and services to meet them.
- A successful sales growth strategy requires a focus on the basic skills of prospecting, lead generation, and selling.
- A business must define “what is a sales lead” and what are the steps to take to nurture the lead into a customer.
- Provides a customer service strategy that encourages more and repeat business.
As noted above, some small businesses do not excel at both sales and marketing. A frequently used tactic is changing their sales approach in the short-term to increase cash flow. Though, it may work in the short term, problems are never solved relying on this tactic.
The correct answer for an increased bottom line is—
So, the answer for the business owner lies somewhere in the “blending of sales and marketing.” To succeed, a business must envision marketing as a business development technique— a broad brush approach to build a business through a variety of marketing channels, including the sales team.
Sales and marketing in the business world always had a tough time working together for the good of the company – for example, revenue! I’ve worked in both for a very long time. It’s easy for me to see how they should coexist.
Learning and Coaching – It’s what I do.
Want to learn more about direct and customer-centric marketing strategies and how it can add customers to your QuickBooks?
I call this learning experience, “All Marketing is Direct to your Consumers.” I present my marketing methodology that I have used over my career. On the landing page, there is a (1)short, (2)medium and (3)large journey to take. There are many examples, ideas and techniques of the direct marketing to aide in your learning. To feel the full impact of this marketing methodology, take each journey in order. Start now by clicking on the Admit, Journey One. Then send me an email or call (800-251-3608) with your questions. Be sure to ask how to get your present marketing evaluated for free!
We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information. Check it out today!
Thanks for reading. I hope to see you on a journey.
Mike Deuerling. aka: MarketingDoc
At times, some of the smallest changes in your small biz marketing, have the greatest impact. New year, new lower mcg-eVal rates.
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