The number one constant in marketing your #SmallBiZ products and/or services today is…

your marketing results change daily and eventually, revenue.

Many people, on any given day, may or may not purchase your product or service. I’m not trying to be the bearer of bad news, just stating the facts. Yes, it’s going to get worse before it can get better. I’ll share my prescribed treatment shortly.

No matter what your product or service offers, change is the one constant that comes to the fore front of anything you plan to promote. Your buyers are human, so a change of mind can occur in seconds. So, in turn, your messages need to change like the many faces of Eve. How many contacts are in your database?

 How do you combat change?

Someone once said, “You cannot be everything to everybody, but you can be on special occasions.” I could not contribute that quote to any one person, so it must be me. Moving forward, you need to create this special occasion.

So, what is that special occasion? Is it good, bad or indifferent?

There are a variety of nuances waiting to make your day. Technology? Disruption or hacking? Getting slammed by the competition? The best phrase for that occasion –  “you’ve been warned.”

What action should you take?

Don’t be that person who looks away from the problem. Nothing gets solved having that attitude. Start looking at the pros, smart marketers, and the cons, there is more than enough to go around, in two separate columns that you project will have a lasting impression. Write them down and try to give each one on a scale from none (one) to big time (ten). Make it a weekly tactic to make sure you do not miss a beat.

 What about Moore’s Law?

If you have not heard about Moore’s Law, here’s a simple definition.

“Moore’s Law – computer processors double in complexity every two years especially relative to cost or size.”

I bring this up because Intel, the manufacturer who coined the phrase, recently stated that in five years Moore’s Law will become extinct. Something else will need to take its place. They didn’t say, but place your bet on speed.

 Will you be ready?

If you decide to learn and train, you are on the right track. If the right track selection is to learn more about customer and prospect data, that is an awesome decision. Building customer profiles, segments and testing key decisions you make and adding results into a CRM, is a very wise choice.

Here’s the treatment I recommend.

You can never have enough customer information. Collect the information and take time to analyze it. After all, your customers can change daily and understanding some of these changes, will keep the revenue in the black.

If you missed the post from last week, check it out, “How to motivate your customers into action.” Also, look at the Direct2Customer infographic, for additional business and marketing ideas.


Better relevant and timely communication messages may be the vehicle to keep your small business on a good growth curve. With added revenue, you may find that new four-wheel vehicle, more affordable.

Moore’s Law definition from <’s%20law>

Thanks for reading. Any questions please post them below.


Here’s a FREE ONE HOUR OFFER of an MCG-eVal. Visit our Web Site, enter your name and email address and in the message box, tell me why you want a FREE ONE HOUR MCG-eVal.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

Want to learn more about direct2customer marketing and how it can add customers to your QuickBooks?



Searching for growth? Do you find yourself going in circles? Then quick rowing! There are over 325 posts on #SmallBiz marketing. All educational and informative. See for your self.

Check out are marketing evaluation program specifically designed for a small business.

It’s like having another oar! Better yet, more profit!!!

We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information.  Check it out today!


Mike Deuerling. aka: MarketingDoc


Don’t procrastinate, eValuate.

At times, some of the smallest changes in your small biz marketing, have the greatest impact.



Our data policy: Short meaning. Any data shared with us, stays with us. Complete Privacy Statementclick-free-zone

Deposit Photos, Resisting Change Leads to Obsolescence or Death© iqoncept

Thanks for reading. Any questions please post them below.

© 2017 by the Marketing Communications Group, Inc. All rights reserved worldwide. No part of this publication may be stored in a retrieval system, transmitted, or reproduced in any way, including but not limited to digital copying and printing without the prior agreement and written permission of the publisher. Photographs are purchased from such companies as I-Stock, Windows Clip Art, HubSpot, PhotoPin, DepositPhotos, Solid Stock, Unsplash or John Deuerling.



It’s All About Copywriting Attracting Customers

About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

Be the first to comment

Leave a Reply

Your email address will not be published.


This blog is kept spam free by WP-SpamFree.