Would you like to increase your marketing revenue?

Not sure where to start?

If you want to move marketing from an expense to an investment, then it’s time to take a good hard look at your company’s marketing program.

Thousands of SmallBiz owners knew their marketing was not up to speed. Some needed a few tweaks here and there and others, it took a bit more. Let me share a few of my observations experienced throughout the years in #SmallBiz marketing that may help you.

Why is a marketing evaluation so important?

First, if you are a small business owner or manager lacking a sense of marketing, or your marketing gets kicked to the back burner while attending to other matters, or “something else” must be attended to first, you’re not alone.

In the digital era of marketing, there are way too many disruptive ideas for anyone’s advertisement to produce a decent return.

Lastly, your customers are bombarded with messages to read or hear from your direct or indirect competitors daily.

Re-think how you spend your marketing dollars.

You’ve probably heard the phrase “Google it.” Yes, answers come in droves within seconds and a few thousand pages to read in your leisure time. So how in the hell can you get a message to a customer or prospect? Do they have time to read it?

Here are four reasons to consider in selecting a marketing evaluation for your company.

  1. Prior to finalizing the purchase of a new home, you get a home inspection.
  2. Your high school child begins a search for a college to attend, you help her study, prepare and plan school visits.
  3. Need a new set of wheels? Before plunking down mega-bucks, you take a test drive.
  4. There are way too many options to consider in a marketing program and so, where do we start?

A good place to start is in the beginning?

Examine and judge your present marketing tactics carefully. Are you using marketing tactics correctly? Advertising is a tactic of marketing. Do you have a marketing strategy? Are there other tactics to consider? How important is your social media, and so on?

Your company must be UNIQUE to your customers.

In our eyes, every company is unique. After all, you have unique customers. Your processes are unique. And uniqueness helps your company brand stand out from the competition.

However, most small company marketing is not unique. Some are antiquated. Or just don’t work like they did in the past. And unfortunately for some companies, their marketing is just not good at all. They copied it from a book “On how to make it big in marketing, advertising, and sales… in less than 7 days!” Did I hear you say BORING?

Your small business marketing must be unique. Think about a brand you buy and use. You feel good about your purchase and you trust the brand. In a good way, this UNIQUENESS separates this brand from its competition.

Today’s marketing must be beneficial to your customers, and memorable, with an end goal to get the best return on your marketing investment. Yes, you read correctly. Marketing is an investment, and not an expense.

“Marketing is too important to be left to the marketing department.” Dave Packard, HP

It’s looking at the BIG PICTURE of your small business marketing – from your strategy on down to the tactics.

Part of our commitment to you is learning about your business. There are a lot of questions that need an answers.

MCG places a high value on information and therefore, requires answers to get your vision into focus.

If you like to try before you buy, I’ll give you one FREE hour preliminary MCG-eVal, via phone or Skype.

Thanks for reading. Any questions please post them below.

Still not sure?


Here’s a FREE ONE HOUR OFFER of an MCG-eVal. Visit our Web Site, enter your name and email address and in the message box, tell me why you want a FREE ONE HOUR MCG-eVal.

Sign up for more #SmallBiz success to receive our monthly email newsletter now!

Teaching and Coaching – It’s what I do.

Want to learn more about direct2customer marketing and how it can add customers to your QuickBooks?



Searching for growth? Do you find yourself going in circles? Then quick rowing! There are over 325 posts on #SmallBiz marketing. All educational and informative. See for your self.

Check out are marketing evaluation program specifically designed for a small business.

It’s like having another oar! Better yet, more profit!!!

We’ll examine your present marketing, learn your goals and aspirations, and prepare a detailed report for your company based on your information.  Check it out today!


Mike Deuerling. aka: MarketingDoc


Don’t procrastinate, eValuate.

At times, some of the smallest changes in your small biz marketing, have the greatest impact.



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Thanks for reading. Any questions please post them below.

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It’s All About Copywriting Attracting Customers

About MarketingDoc 398 Articles
30+ years in marketing. 30+ years as a small business owner. Love music, photography, gardening and just about anything outdoors!

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