because there are 12 Months in a year.
Many Black Friday sales started the Monday of Thanksgiving week. In fact, I believe some advertisers are still promoting Black Friday.
Cyber Monday turned into Cyber Week and appears to beat the daily sales period of Black Friday.
Since our firm is mostly Business2Business, healthcare practitioners and charitable not-for-profit organizations I have the luxury of taking a back seat and watch the carnage.
Marketing a Small Biz must always focus on customer needs.
Small Biz marketing today has many options to consider with marketing and advertising.
- Social Media
- Direct Mail
- Landing Pages
- Sales people
- Ad infinitum
I recall, the simplest form of marketing and advertising is sending a relevant message,
or placing an ad in a customer favorite communication channel,
that goes directly to the customer and
enter the short waiting period to see if you get a response.
It’s not easy, if you only hope for a response, any response.
The need to generate new business leads has remained a constant throughout the years. We live in the digital age and many aspects of marketing have been somewhat automated. The ability to deliver a great advertisement for your business, is still a core skill needed by every business owner or manager.
The one main marketing ingredient that is somewhat similar in the marketing game, is your customers. You need to learn more about them. Why did direct mail take off in the 50’s? A sale on a product or service went directly to the homeowner via US Mail. This piece of mail went directly to a prospect’s hand with virtually no competition.
Change is a good thing.
When marketing can get an offer directly to a customer, and the customer responds with a purchase, that is a good thing. It pays to take some time to look at each customer. You must learn more about them. This can be a survey, data analytics, building customer profiles, and so forth. There are so many ways to study customer behavior and find one that works for you.
That’s the one thing about marketing which is always true. Knowing customers inside and out, works to your advantage all the time.
Here’s a tip that I use when I start grading possible customer habits. The MarketingDoc Model of customer acquisition is –
get the customers attention,
be creative with copy and design, and
increase attraction by giving them reasons that your company is the real deal to do business.
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