to operate a small business successfully.
“Those who know, do. Those that understand, teach.” ― Aristotle
The role of teaching is quite different today. In my opinion, the Aristotle Quote is right on.
When you were in school, the fact that you took a course wasn’t rare or scarce. We all took similar courses. What separates people is what they choose to do with that information.
For example, to have a successful sport team, such as baseball, football, soccer, etc. good coaches make a difference. Good coaching makes the student better. I believe the learning is valuable, not the proof you took it. The information and education are there for you to build on, as you journey through your business life.
Now that anyone can continue their education, most everyone must. Because everyone in business is competing, an updated skill set is valuable.
You must, because if you’re not keeping up, you’re falling behind.
You must because the abundance of new information is the basis of your everyday tools creating a new expectation.
Now, the reward is simpler – learn something because you want to learn it. Learn what you want to learn. Do it often. Don’t do it for proof, do it because the learning itself is worth it.
Organize, teach, and lead, because it’s a great way to learn. Below are a few sample programs available in our MCG eVal for you and your employees. As we go through any MCG eVal of your choosing, the results of our findings are integrated into a training or teaching situation.
Hands on Learning and Training.
- Creating a distinctive unique selling and value proposition for your organization.
- Content marketing and solution provider content for the sales team.
- Using analytics and testing to increase the value of your marketing communications.
- Build a company brand and positioning statement
- Build a team marketing plan for your company
Also available are three business models in our Direct-2-Customer Business Models.
Number one. Our critical path for growth and customer satisfaction includes two distinctive marketing strategies: an innovative marketing hybrid to directly grow your #SmallBiz, using direct and customer-centric marketing skills.
On the brighter side of advertising, especially for small companies, we added Multi-channel marketing. Multi-channel marketing uses a combination of communication channels, such as direct mail, email, landing pages and channels in social media. A good #SmallBiz model for hitting your target market with very good results
Number two. An innovative program to grow your business, creating impact – introducing rich copy, visual dominance, channel diversity – consistently fueled with data management.
This model is called 4by4 Communicate, a data driven marketing model, and it’s all about data, it’s all about action. Gaining a 360-degree view of customers is one of the most important marketing goals in our digital world.
“Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data.” Scott Gerber, CEO of Young Entrepreneur Council
Number three. Learning consistently about your business and your customers. This powerful marketing and advertising model helps you to design solutions for your #SmallBiz to attract and retain more customers. Evaluate your marketing with your team and learn how this model of excellence marketing and advertising will work for your company and team. Looking deeper into the advertising tactics to help you think what else can work for #SmallBiz.
Our MCG eVal will help us to determine your company’s marketing worth and advertising significance, to gain insight into prior or existing marketing strategies. Once we determine the effectiveness of present marketing strategies, we’ll identify additional strategic changes and assist in the identification of future marketing and advertising changes and growth.
“We have, by far, the strongest data and data management capabilities within our industry. We own data. We know how to collect it, connect it and integrate it into creative efforts. Clients around the world look to us to combine that data with creativity in a way that speaks authentically to consumers. It’s a craft we’ve honed since Lester Wunderman first coined the term “Direct Marketing” in 1958.” Julie Rezek, Wunderman Agency, NY, NY
Thanks for reading. Questions?
Mike Deuerling, aka MarketingDoc
Marketing Communications Group, Inc.