#SmallBiz B2B Digital Marketing Direct mail Direct Marketing Multi-Channel Communications

I was blinded by the sight on our web page,

but now I can see why.

During the past few days, I’ve updated my website, DMCM by tweaking the copy. During the old days of yesteryear, once the web site was approved, you either used what you had or got a loan from the bank to pay bigtime for changes. Thank you WordPress!

I opened a WPMU plugin and a Contact 7 form. While I made a few changes and additions, I noticed an advertisement smack dab in the middle of the web page. I almost clicked on the advertiser’s link.

In my humble opinion, the advertisement and the link to click by mistake, was another attack on privacy. Will this ad in the middle of my screen lead to a lead for the advertiser? Not a chance. This is another form of disruptive advertising to the nth degree.

“According to Princeton psychologists, you have one-tenth of a second to make a first impression.”

The quote above appeared in my blog post, How to keep tabs on your company’s growth by using marketing and advertising running on all cylinders”  on January 17th.

I believe, this Princeton report on having one-tenth of a second to tell someone to buy, has more validity based on my recent experience. I also do not remember the company or product.

Other time-wasting techniques and phrases.

Dillydally is known as wasting time. In any business, time wasted, is money lost. Who or what is the dillydally at your place of work?

Or, hoping for a profitable money-saving performance in your marketing and advertising. A recent comment from your boss on spending money, is how to get better performance from her new Audi.

How about, “Marketing and advertising must do better. We must improve our response, awareness and get more customers.”

Then someone said, “Where do we start?” In the beginning? Should we have a marketing and advertising plan to guide us? Is there anybody out there?

Then a voice within, “strive for more business awareness? Is the company’s branding efforts correct?” If suddenly the team leader is worried about your correct branding, that’s like putting the horse before the cart. What about awareness? Ask the horse.

In honor of the Winter Olympic games, is your business going downhill?

Or is business growth stalled once again in the barn?

For many marketing and advertising people, there are so many opportunities, but what really works? If they try something new and get the same results, they usually learn their marketing budget is extremely precarious. Or if a company decides to play “follow the leaders” they must have the same deep pockets.


From what I’m seeing and hearing about in successful marketing and advertising, is to use a multi-channel advertising technique. Hear are two ideas worth looking at.

In a recent interview, the USPS CMO talked about providing their consumers with the best of both worlds. “It’s [a] digital conversion [but] instead of doing an email, if you abandon a cart, now they come and knock on your door with direct mail.”

“The difference is, you touch your mail. We all have that moment they call the ‘mail moment’ when you go through it, you ruffle through it. You see pieces and you say, ‘wow, I was just looking at this the other day.’ We’ve tested it, it’s real. And it’s good for mail. And, I think, mail will dip a little bit in volume but it’s going to come out with a much stronger ROI. And that’s the good thing for marketers; we’re trying to help people grow their business. And that’s important.”

“Old style sales advice revolved around the mantra of “Always be Closing” and although the world has changed in terms of sales conversion tactics, the need to generate new business leads has remained constant. Whilst we now live in the digital age and many aspects of marketing have been automated, the ability to deliver a great sales pitch for your business, is still a core skill needed by every business owner.” Daniel Watson’s insight on selling.

Learning, eValuation, Coaching, Consulting –

Thanks for reading. Questions?                                                           
Mike Deuerling, aka MarketingDoc
Marketing Communications Group, Inc.

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