Analytics Digital Marketing Direct mail Marketing Multi-Channel Communications

How not to be liked by most companies…

and get ready to learn how knowledge rules.

Every day, I look a different marketing or advertisements that flash across my computer screens. If the copywriting is somewhat compelling, I’ll stop and see what is going on. In this casual mode of observation, the impact of certain elements is what catches my eye immediately. This reminded me of the many elements in direct marketing mail required to happen to get someone to buy.

Let’s talk about traditional media, but more importantly, people buy from people. There must be a level of trust. That certain level of trust takes some time to nurture.

Trust is required to keep a potential customer reading or assessing the visuals. Today, many advertisements are blasted into the face of a potential customer. For example, a person’s fist punctuating the wall, may garner some attention, but not the type needed to make a purchase.

On the other side of the coin.

It’s more important to continually look at digital marketing today to understand your most effective channels. In a multi-channel world, acknowledgement becomes harder and marketers want to know how to allocate their budget for increased success. Or they must decide to flood the market with fodder and hopefully make a sale or two.

Facebook and Mr. Zuckerberg

I heard yesterday, that CEO Zuckerberg of Facebook believes relevance is important when using data to communicate with their audience. He’ll get no argument from me, we need more relevance from studying customer data.

Now, a digital marketing strategy should have a clear understanding of who the audience is and what they need to succeed. Building personal profiles and segments in your data, ensures your messages and content will be relevant to the customer.

A digital strategy needs a shared understanding of who your customers are, how they perceive the interactions they’re having with your company today, and what they want and need from your company in the future.

However, using digital data advertisements is more predicated on how to bomb the marketplace with popups or any other advertising disruption customers may not like. If the advertisements get a result, say a 3% response, everyone is happy. Except for the 97% that was disrupted.


Our group at MCG, requires the following five steps for a successful digital and multi-channel advertising.

  1. Build and write relevant marketing messages.
  2. Learn how to study data and use your results as a lifeblood for aggressive growth.
  3. Customer profiles and segmentation data can guide a specific message to like-minded buyers.
  4. How to create data driven digital marketing using multi-channels.
  5. Knowledge rules in direct and digital marketing.

If you have any questions, email me at or in the USA, 800-251-3608.

When Mr. Zuckerberg was finishing his comments, one congressman asked if he will start charging for the Facebook experience. There was no response and turned his attention to another question. If he wants to keep earning money, then his new business model will show a subscription rate.

If you want some good information, here is a link  for “Four marketing lessons earned” expands some of the ideas in this post.

Thanks for reading. Please share our content with a friend.

Learning, Marketing and advertising eVal.u.ations, Coaching, Consulting. It’s what we do. It’s what we like to do. It’s the best evaluation for you. 

Thanks again for reading. Questions?                                                           
Mike Deuerling, aka MarketingDoc
Marketing Communications Group, Inc.

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