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Copywriting Direct Marketing Marketing

Customer Choice: When Less is More

In business, the mantra is “give people choices.” But are more choices always a good idea? Experienced in direct marketing, I know that sometimes less is more when it comes to choosing. Or put another way, choice comes with a cost. For example, if you are selling a subscription for an online community, you may […]

Categories
Copywriting Direct Marketing Marketing

Here’s a few ways to check your copywriting…

and not losing customers to bad or confusion in your writing. There are a lot of communication channels available to reach out to your customers. Some of the copy I read and even the design of the message, can challenge the people who receive your message. In fact, in the days of Direct Mail Success, […]