Customer-Centric Marketing Customer-Contact Management Direct-2-Customer

The same marketing message to each contact or customer is not good enough.

If you want your marketing to work 24/7, I’d use both niche and target marketing. Here’s how. Some people use the words niche and target interchangeably. As the promotional noise gets louder and more frequent, it’s wise to look at each one separately. The following two definitions work well in a small business that needs to […]