My name is Mike Deuerling, aka, the MarketingDoc. I received my moniker from a doctor who I was assisting with the marketing of his practice. In addition to health care, I have assisted associations, technology companies, and B2B companies in the small business market.
I have over 34 years of experience in sales and marketing. I started my first business in 1984 to get out of the corporate rat race of airports and motels.
How may I help you? I follow three distinctive steps that have evolved over the past 25 years to meet a company’s present marketing needs.
1). A smart Start for Smart Business. This is a personalized marketing analysis for companies who are determined to reach and go beyond their growth potential. All companies are different so each company needs their own marketing map based on the company brand, positioning and personality of the company employees.
2). A Customer-Centric marketing strategy. A customer has more control of the buying process than ever before. The customer can be your advocate and tell all their friends. Align your marketing with the needs of your customer. Give your customers more than they expect.
3). A Customer-Contact Management program. As you gather all your customer and prospect data, you need a place to keep it. Every customer and prospect does not see and hear the same. All are truly different.
I created this blog to share my information based on my own observations and personal experience.
Please enjoy my posts, past, present and future. Please feel free to comment, ask questions, and give me ideas for future posts.
Thanks for reading.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.