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#SmallBiz B2B Copywriting Direct-2-Customer Marketing Strategy

Valuable Pointers That Will Help You…

Navigate The Course of Marketing and Sales Using Personalization When it comes to direct marketing personalization, is your database or CRM, last usage date from the previous decade. You are not alone.  Is your database of customers and prospects a hodge-podge of, well, just names? You are not alone.  It’s easy to end up having egg on your face embarrassing yourself and […]

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B2B Customer-Centric Marketing Direct-2-Customer Marketing Small business Strategy

Learn how to cut marketing shortcuts into little pieces of data…

and use it to capture more customers. Today, with so many ideas floating around in marketing and advertising, you hear “You don’t need another idea — you need better execution.”   Now that statement makes perfectly good sense.   People love to take shortcuts in marketing and advertising. When using direct marketing and advertising, “shortcuts” are not accepted.   Shortcuts are useful in haircutting or in a butcher shop, but […]

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Customer-Centric Marketing Customer-Contact Management Direct-2-Customer

The same marketing message to each contact or customer is not good enough.

If you want your marketing to work 24/7, I’d use both niche and target marketing. Here’s how. Some people use the words niche and target interchangeably. As the promotional noise gets louder and more frequent, it’s wise to look at each one separately. The following two definitions work well in a small business that needs to […]

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Analytics Direct-2-Customer Small business

The thrill of owning a small B2B company is an entrepreneurial dream for many…

but suddenly, a recognized voice awakened the dreamer by another team member saying, “we need to finish our marketing strategy today!” Ah yes, the voice shattered your dream for the moment, but it’s time to keep your company known to the many prospects and customers who need your product and service. The operative word is […]

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Copywriting Direct Marketing Marketing

Customer Choice: When Less is More

In business, the mantra is “give people choices.” But are more choices always a good idea? Experienced in direct marketing, I know that sometimes less is more when it comes to choosing. Or put another way, choice comes with a cost. For example, if you are selling a subscription for an online community, you may […]

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Copywriting Direct Marketing Marketing

Here’s a few ways to check your copywriting…

and not losing customers to bad or confusion in your writing. There are a lot of communication channels available to reach out to your customers. Some of the copy I read and even the design of the message, can challenge the people who receive your message. In fact, in the days of Direct Mail Success, […]