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Marketing Traditional media

The importance of buying opportunities might just need a bit of motivation in your direct mail

This week I met with a doctor who wanted to do a direct mail campaign to existing patients. It was a specialty practice so my first rule of segmentation, a special message to a particular group in your database, was met. When it comes to developing effective direct mail, there’s a strange but true corollary: […]

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social media

Why did I start to blog

A blog is a great tool to communicate with your customers on a consistent basis and leave the selling for another day. Plus, this blog content is a good source of information for their marketing efforts. This blog will help tell my story about the new changes occurring in my company and share my marketing experiences […]

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Marketing

How do small businesses react to change?

  I started evaluating my company’s performance, Marketing Communications Group, and my marketing strategy, right after the 1st of the year. I compared the results with the business economic landscape and what all the guru’s were discussing in the many forums, and soon thereafter, I realized it was time for a change. This was nothing […]

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Sales

Get out there and sell something

What a great way to start your day. Did you ever hear that from a sales manager or the owner of the company? If so, go look at your funnel. If it’s empty, tell your boss that marketing sets the table for sales, and your table is bare. Or, if you like your job, go out and […]

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Sales

Sales is not only dollars and cents

There is extreme value when a company’s sales representative takes an active interest in helping customers solve a problem. I recently read that a Forrester Research study found that if the vendor is perceived as a trusted adviser, they will win the business 69% of the time.    When you take this data and apply it […]

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Marketing

Don’t play the blame game

Many companies don’t place the value they should on CS. They may say they do but you’ll never know until you need it. By now you probably guessed CS stands for tear gas. Just trying to show off my vast array of knowledge or the speed of a Google search. If you guessed Customer Service […]