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#SmallBiz Analytics B2B Data Digital Marketing Direct Marketing

How to avoid data problems and…

learn more what your customer’s need. Data analytics and data evaluation is such a powerful force within a company’s marketing program when it’s used correctly. But, every day, it seems like we are seeing or hearing that customer data is even more powerful in the wrong hands. As the data infringement between Facebook and Cambridge […]

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#SmallBiz Analytics Database Social Media Testing

Ready to get serious about using email?

Email has become what direct mail was called in the last decade: junk mail. “As the article title suggests, when you get serious about creating a good email campaign, email will work if you do it right. When you get sincere, you’ll find email really is a good communication channel.“ What makes email so good? […]

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Analytics B2B Database Direct mail Marketing Sales Small business Testing

Ideas are an important element when working in marketing and advertising communications.

If fear blocks your thinking and ideas are harder to come by, you’re in the wrong profession. However, when you find yourself grasping at straws, it’s time to turn the page back in time to kick up your idea generation to another level. The page I recommend you turn to, when you are without enough […]

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#SmallBiz B2B Design Digital Marketing Direct Marketing Testing

How can you use marketing and advertising to its fullest…?

when you think testing is for the birds. One of the reasons direct marketing is such a robust marketing medium is that it gives you the ability to test and adjust increasing your return on investment. While there is a lot of creativity that goes into writing and designing mail, testing should be a careful […]

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#SmallBiz Analytics Marketing automation Marketing Evaluation Strategy

How to think like the most important business person you admire…

then, set your course toward success. Many small business’s today have a variety of methods to reach out to prospects and customers, by offering them an opportunity to purchase their goods and services. That’s the easy part. Leading a successful small business is one-part learning, another part motivation, one-part teamwork and many parts unknown. These […]

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#SmallBiz Analytics B2B CRM Direct Marketing Offers

Is There A One and Done Marketing Campaign?

If you mean effective, no and especially not, in direct marketing. Some of your marketing messages may be cute or emulate the competition in the next state over. But they grew using their time by listening and understanding their customers. You can pitch a white paper or case study. But you can’t make people read […]