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Analytics Digital Marketing Direct mail Direct Marketing

Beginners Guide: Learn the Basic Direct Marketing Tactics, Post # Two

It’s wise to use them today in your Digital Marketing for better response. I always loved to try changing a marketing tactic that goes a bit above the grain. Nothing ventured; nothing gained. In 2000, we were writing and designing a post card for our company marketing. During an office meeting on customer’s projects, an […]

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Analytics Customer-Centric Marketing Strategy

What To Do With Disruptive Advertising.

Nothing – stay focused on your customer base. Let other companies deal with disappointment. Summertime brings us the warmth we started craving since the first snowfall of the past winter. A spring siting of the first tulips poking out of the snow alerts us summer is close to returning. The first leaf changing color in the […]

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Analytics Direct mail Direct Marketing Marketing Multi-Channel Communications

Seven Trends You Need To Know In Direct Marketing

Is your company constantly struggling for better response rates, open rates, conversions, cost-per-order, and life time value? You are not alone. Stop and think for a minute. Is it more than one in the above question? I think I know that answer. I shall share my ideas with you by using a Direct Mail program […]

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Analytics Direct mail Direct Marketing

Three basic personalization trends that can make…

or disconnect your consumers marketing communication channels. When it comes to using personalization with other direct marketing tactics and channels – there is a chance to embarrass yourself and your company – and bringing about a response that is entirely opposite the one you were hoping for. Here are three basic personalization trends to check for […]

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Analytics Data Database Marketing

How To Create A Marketing List Of Contacts That Gets The Gold!!!

So, what makes a marketing list of contacts “good” or “bad?” Here’s an interesting corollary when it comes to marketing lists. It goes like this: A good list has the potential to generate a good response with an “average” sales message. But a bad list won’t yield the response you need, regardless of how good your […]