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#SmallBiz B2B Database Marketing Marketing Evaluation Sales

Pro’spec’ta’tion…

the uncomplicated art of client acquisition! In our last post, “Commit to a Contact Management System”, I recommended to use a lead processing system which can guide you how in uncovering the most important details about your clients, customers, and prospects. There is an underlying misconception that traveling down this path ends in failure. Some […]

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Customer-Centric Marketing Direct Marketing Marketing Marketing Evaluation Sales

How a little fine-tuning with your advertising tactics

increases your overall marketing program. A marketing manager uses the best strategies, direct and customer-centric, to meet or to exceed the planning and goals set by upper management. There are many tactical tools to select and many channel selections to make and meet the goals set forth by management. Discover and test marketing tactics to […]

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B2B Engagement Market research Marketing Marketing Evaluation Small business Strategy

How to do your own market research…

and use your findings for a customer acquisition program. There is a free, authorized Q&A content paper for getting the most information from your market research activities. Visit our our MCG e.Val.u.ate program at the end of this post. Besides the info, you’ll find a series of questions, you can answer pertaining to your own […]

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B2B Customer-Centric Marketing Design Direct Marketing Engagement Marketing Marketing Evaluation Strategy

Marketing goals are based on past customer experiences.

Learn how to create marketing goals when a customizing a direct marketing strategy.  The why and how you need to begin today. Marketing goals should be determined by what the company has achieved through customer experiences. Marketing goals are the results we want to achieve with marketing planning. Goals need to include measurable, quantified objectives. […]

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Advertising Customer-Centric Marketing Direct Marketing Marketing Marketing Evaluation Strategy

If the horse considers this a victory…

the small business man on the ground has other ideas, and none are excuses. I do believe it’s an inherent quality many of us learn very early in life. As a child grows up using trial and error, you may have heard, “Why do I need to take the training wheels off? The bike works […]

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B2B Branding Marketing Marketing Evaluation Sales Strategy

Ideas and Comments from The Wacky World of Advertising…

on using marketing and advertising in the first six months of 2018. Website advertising. Whenever on the web, a mouse click away takes you somewhere else. But this time, an advertisement appeared, and takes 10 seconds away from your time left on earth. Low and behold the advertisement was another attack on your privacy. Will […]