MarketingDoc

Tweet As we get back to our hero, “Direct Marketing Doc,” he reminded us last week that people not only want to gain things, they also want to avoid the loss of what they already have. The motivation to avoid loss is often stronger than the motivation to acquire something. Some of the things people seek to [...]

Tweet To motivate your customers into action. The purpose of writing copy is to move people into taking action. The more you address the specific human elements that motivate your audience, the greater your chances to move them to action – to make a call, send an email or buy. So what moves people? People [...]

Tweet There is no shortage of advice for your B2B Company. Good advice comes in many ways. Sometimes good advice takes an entire book. At other times, however, the best advice comes our way in a short, convenient list of ideas, rules, and shoulds and shouldn’ts. Take this, “Ten Tips for Direct Marketing and Mail [...]

Tweet take a cue from a charitable organization. An automobile manufacturer does not just sell cars. They are selling economical transportation to get you to and from work every day. Or the boat manufacturer does not just sell boats to get you across the lake. They are selling you the experience of fishing or waterskiing [...]

Tweet Here’s why and how. Whenever I meet with a prospective customer, I ask a lot of questions and listen. It’s not my time to talk. I am always looking for a story. People who start their own business have a great story to share with others. In a previous profession, I use to climb [...]

Tweet Since I publish content on a higher frequency than most businesses, at times I take for granted on how natural it is to write marketing content. Clients will tell me they wish writing was second nature to them. I respond with the typical, “that would put me out of business.” There is a right way [...]

Tweet Business-2-Business Marketing is a different animal than consumer marketing. I like it and use it every single working day. In my opinion, business relationship building is the key ingredient. It’s probably the only instance where sales and marketing are the closest. Early on in my career, I was asked to join my company’s sales [...]

Tweet here’s how to extract it! As I reach out to more companies through the use of the different marketing channels, I comment on direct marketing, and quite often I’m asked about direct mail and specifically my newsletter, Direct Mail Success. Direct Mail Success is a co-branded publication used by companies as a marketing tool [...]

Tweet To know that helps your communications communicate as intended. Does your email inbox contain a lot of invitations to the latest and greatest webinars? Did you attend one from the comfort of your office and quickly realize that they are not for people with short attention spans? Maybe Starbucks or Green Mountain could develop [...]

Tweet FREE One-on-One business growth advice for small business owners and other cool people who are employed by one. No, I am not kidding. You get free marketing advice from the MarketingDoc. It certainly beats shopping! When: Saturday, November 26th, Small Business Saturday. Time: 10:00am to 3:00pm, CST. What do you win? Nothing but you get [...]