Are you sending mixed signals to your customers?

Tweet You may not know if your signals are out of whack. Most small companies, who rely on email, mail or other digital communications, would tell anyone who would listen that the key to success in marketing communications –– as well as in most all marketing –– is consistency. Promote regularly. Email regularly. Call regularly. Mail regularly. [...]

Creativity is your key to business success

Tweet Creativity is a journey and you’ll need a few keys along the way to unlock the important doors. Here are a few keys I have used to open the right doors. I have met many business owners, managers and employees throughout the years. Now I’m even meeting more through my writings and social media. [...]

How to use customer service…

Tweet to give you the best “CLIENTS.” Perusing through my social media channels this past week, the title from a discussion group caught my eye. “The aim of every business should be to get a customer to come back. What do you think is the key to doing this? Please share your ideas.” There were [...]

Whenever in doubt…

Tweet ask “MOM!” 48 ways to sell more widgets using our secret linking system Today we are giving our incredible scientific method to make your customers lust for more – at a price never seen before! Learn all the compelling reasons our marketing program just for your business is a bargain at any price Watch [...]

Building customer loyalty with trust…

Tweet is now more important to assure customer satisfaction. Your action as a company and commitment to customer satisfaction is one of the easiest means for you to establish trust. Any successful relationship is built on trust, and if you set that as a goal for your company, you will be rewarded. Here are a [...]

Don’t break that connection!

Tweet Since I publish content on a higher frequency than most businesses, at times I take for granted on how natural it is to write marketing content. Clients will tell me they wish writing was second nature to them. I respond with the typical, “that would put me out of business.” There is a right way [...]

Is there real value in business relationships or is it overrated?

Tweet Depending on who you ask, there are thousands of responses to the question. Like the sales person who spent months calling an account, stopping by un-announced, and eventually writing the best proposal ever, only to see the proposal come across his desk many weeks later as an RFP. Then the customer service rep, checking [...]

Never forget the “service” in customer service

Tweet A small business is always on the lookout for more and better business. There are many areas to place a display ad. Direct mail is usually high as a successful tactical choice. More and more companies are adding social media to the mix to keep their brand awareness up. Now with more choices than [...]

Give your heart some love and put some love into marketing

Tweet As most of you already know the month of February is National Heart Month. I’m almost certain that Valentine’s Day also had something to do with the selection of February. It was probably a very smart person in marketing who coupled the two together, thereby increasing awareness of how to have a happy and [...]

Small Business Saturday – Get FREE info & FREE answers to your marketing question from the MarketingDoc

Tweet FREE One-on-One business growth advice for small business owners and other cool people who are employed by one. No, I am not kidding. You get free marketing advice from the MarketingDoc. It certainly beats shopping! When: Saturday, November 26th, Small Business Saturday. Time: 10:00am to 3:00pm, CST. What do you win? Nothing but you get [...]