MarketingDoc

Tweet The purpose of all direct marketing –– direct mail included –– is to motivate a prospect, client, customer or a donor to take action: to call, order, buy, request information, visit your store, or whatever –– to take the next step. In this fast-paced, highly-competitive world of ours, making this happen isn’t always as [...]

Tweet You may not know if your signals are out of whack. Most small companies, who rely on email, mail or other digital communications, would tell anyone who would listen that the key to success in marketing communications –– as well as in most all marketing –– is consistency. Promote regularly. Email regularly. Call regularly. Mail regularly. [...]

Tweet An old fishing guide once said that there is no better feeling than when a fish takes your bait and you jerk the line to set the bait. That’s when the fun begins as you try to land the one that hopefully, won’t get away. This winter, I wrote five posts on using the [...]

Tweet There is no shortage of advice for your B2B Company. Good advice comes in many ways. Sometimes good advice takes an entire book. At other times, however, the best advice comes our way in a short, convenient list of ideas, rules, and shoulds and shouldn’ts. Take this, “Ten Tips for Direct Marketing and Mail [...]

Tweet is now more important to assure customer satisfaction. Your action as a company and commitment to customer satisfaction is one of the easiest means for you to establish trust. Any successful relationship is built on trust, and if you set that as a goal for your company, you will be rewarded. Here are a [...]

Tweet One must consider many elements when using direct mail as a communication channel for customer service, customer up selling, and prospecting for new business. First is the copywriting. Direct mail copy must get the reader’s attention and it must be persuasive. If it doesn’t gain anyone’s attention, the direct mail has failed. Good copywriting [...]

Tweet To know that helps your communications communicate as intended. Does your email inbox contain a lot of invitations to the latest and greatest webinars? Did you attend one from the comfort of your office and quickly realize that they are not for people with short attention spans? Maybe Starbucks or Green Mountain could develop [...]

Tweet More small businesses are moving aggressively to online marketing. This was in a recently article I read that appeared in MarketingProfs referring to a recognized research study from BIA/Kelsey. Small and mid-size companies continue to move marketing dollars to digital channels which are approximately 70% of the total marketing budgets of these companies. Looking [...]

Tweet FREE One-on-One answers to your marketing questions for small business owners and people who are employed by one. Time: 10:00am to 3:00pm, CST. As promised, below is some free stuff to read that may wet your appetite to learn more. Just follow the click instructions, then enter your name, an email address and publication [...]

Tweet FREE One-on-One business growth advice for small business owners and other cool people who are employed by one. No, I am not kidding. You get free marketing advice from the MarketingDoc. It certainly beats shopping! When: Saturday, November 26th, Small Business Saturday. Time: 10:00am to 3:00pm, CST. What do you win? Nothing but you get [...]