MarketingDoc

Tweet how can people trust your content? Many have said it’s what you do with the advice that counts. The choice is yours. Here’s my take on the free-content free-for-all and how you can get better answers. This was an actual discussion on LinkedIn that led me to write this post. Be a specialist in your field As [...]

Tweet During my Small Business Saturday Q&A, I responded to an email in reference to a company web site and what it is supposed to do for the business. As we exchanged a few emails, I remembered back to 2008, when I met my first open source content management system (CMS) for a web site [...]

Tweet Trying to find a valuable employee is not easy… neither is running a small business. There are many ways for the average small businesses to grow their business – advertising, marketing, public relations, and sales, just naming a few of the major functions. Next, just add the right people and you’re ready to rock. [...]

Tweet Every day, small businesses struggle with the expense and decisions that are needed for marketing and sales to bring in the customers. Now you have an opportunity to save thousands of dollars on eliminating wasted marketing efforts. To eliminate wasted dollars and increase response, I have created a new and innovative marketing advantage for [...]

Tweet I recently spoke with a caller regarding my take on customer-centric marketing, specifically customer information, and how it can help them with their lead generation. Their company sells communication devices in the B2B market. Their list of customers and prospects contains about 2500 names and of those names, 1200 or so have an email [...]

Tweet In a recent discussion I was involved with on LinkedIn, people were discussing the difficulty of finding good people. In a blog post I recently read, the author commented that one of the reasons people gravitate to large corporations is to avoid making tenuous decisions. My son commented to me last week at a [...]

Tweet In a recent blog post, I shared with you a roadmap on how to keep the content flowing. In this post, I’ll show you not all content is created equal. For example, a sales letter to a prospect is different than the one you send to a customer. You may wonder, why a sales [...]

Tweet In fact it may breathe a little life into your communications. Recently, I was putting the final touches on the copy for the latest edition of my publication, Direct Mail Success. In the lead article, “Testing ideas may help you focus,” I write about the use of focus groups with direct mail campaigns. In [...]

Tweet What a great way to start your day. Did you ever hear that from a sales manager or the owner of the company? If so, go look at your funnel. If it’s empty, tell your boss that marketing sets the table for sales, and your table is bare. Or, if you like your job, go out [...]

Tweet There is extreme value when a company’s sales representative takes an active interest in helping customers solve a problem. I recently read that a Forrester Research study found that if the vendor is perceived as a trusted adviser, they will win the business 69% of the time.    When you take this data and apply [...]